According to a study carried out by packaging industry research specialist Freedonia, the demand for pressure-sensitive adhesive (PSA) labels in the USA is forecast to exceed US$ 15 billion by 2021.
PSA labels accounted for 76% of the total label demand in 2016. Of this, 74% is represented by paper-based labels; however, plastic-film based labels are expected to grow more rapidly due to their durability, aesthetics, ‘no-label’ look and customizable resin options.
The entire US labels market is expected to grow at 3.4% annually to US$ 19.8 billion driven by increased focus onvalue-added labels as tools for improved marketing and track & trace applications. Within the label segments, heat shrink and IML are forecast to show above-average growth while that in glue-applied and heat-transfer labels will be below average.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
