Windmöller and Hölscher has joined CEFLEX, a European initiative, in May to improve the contribution of flexible packaging to the circular economy. The alliance between the players in the entire value chain is aimed at finding better system design solutions by 2025.
CEFLEX is a collaboration project by European companies that represent the entire flexible packaging value chain from production, consumption and collection to waste management and secondary raw materials. The important goal is to lay down guidelines for flexible packaging that are recognized throughout Europe by 2020. Other working groups deal with new technologies, infrastructure and business models as well as end markets for recycled material.
According to Dr. Jürgen Vutz, chief executive officer at W&H, transforming flexible packaging into a closed material system will pose a major challenge for the flexible packaging industry in the future. Explaining the role of W&H in the collaborative initiative with CEFLEX, Vutz says, “CEFLEX is an important step towards combining expertise in this area and working together to find circular economy solutions for flexible packaging. As the world market leader for machines for manufacturing flexible packaging, we can make an important contribution to the technological advancement, in particular.”
Apart from W&H, CEFLEX has collaborated with more than 70 other companies and organizations ranging from raw material suppliers to packaging processers and brand owners. The mentioned stakeholders assume an important position in the flexible packaging value chain.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
