Anil Sharma, vice president and general manager, Avery Dennison, South Asia Pacific and Sub-Saharan Africa speaking to customers and partners at the official opening of Avery Dennison I.Lab in Pune, India.

Avery Dennison has officially opened its first intelligent label innovation space in the Asia Pacific and Sub-Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

“We are thrilled to be the third global I.Lab in India. Through I.Lab, we are well-positioned to advance the creation, delivery and adoption of intelligent label solutions for businesses in various industries,” said Pankaj Bhardwaj, senior director and general manager, Avery Dennison, South Asia, Avery Dennison.

Modeled after the first concept lab in Oegstgeest, Netherlands, this new I.Lab will demonstrate how Avery Dennison’s intelligent labeling solutions can bring any item to digital life, transforming multiple industries including aviation, apparel, beauty, and food. By connecting the physical and digital world through unique item-level digital identities, businesses can benefit from improved inventory management and increased efficiencies throughout the supply chain.

“Tomorrow’s business requires smarter solutions that bring positive changes to the way we live, work and play. This investment in I.Lab reaffirms our commitment to spearhead co-creations of innovative solutions for tomorrow’s needs with our customers, partners and other stakeholders, in our communities across this region,” said Anil Sharma, vice president and general manager, Avery Dennison, South Asia Pacific and Sub-Saharan Africa. “This new I.Lab is set to pioneer change and accelerate the development of intelligent labels that will bind the digital and real worlds together. Here in Pune, India, the I.Lab will be further augmented by our strong R&D capabilities at the Avery Dennison Innovation and Knowledge Centre (ADIKC) as we collaborate with customers and partners to develop more advanced intelligent labeling solutions across various industries,” said Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific and Sub Saharan Africa.

The I.Lab center in Pune is a fully immersive space, taking visitors through the entire supply chain from back-end to front-end environments. Visitors can experience firsthand how Avery Dennison’s intelligent labeling solutions capture and store information and wirelessly transmit data to make businesses more informed. Avery Dennison has helped facilitate the integration of RFID technology in apparel already, and is now committed to drive the adoption of adopt this technology in new segments.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here