Megohm
L to R –Gopal Yadav and Swapnali Yadav with a Jetsci Colornovo press

Megohm DigiPack, the new division of the Vasai-based Swapnali Labels, was created in February 2023 to further enhance label production. It utilizes the Jetsci Colornovo SAPFC digital UV inkjet label production press, which is a flagship product of Jetsci Global. The company is looking to expand further into flexible packaging, leveraging its digital setup from Jetsci.

Swapnali Yadav, the second-generation manager of the family business, is overseeing Megohm Digipack. Her father, Gopal Yadav, founded Swapnali Labels nearly a decade ago. The company is unequivocal in its satisfaction with the press, which allows them to focus specifically on digital label printing and provides clarity in their operations.

The company was founded with the vision to become a pioneer in the packaging industry by serving a diverse clientele. In terms of additional features, they express a desire for a digital machine with a larger web width, allowing them to print a wide range of artwork and meet the diverse needs of their customers. The technology from Jetsci empowered them to efficiently manage smaller to medium-sized orders, complementing its existing narrow web flexo machines designed for large-scale production.

According to the company, machine operators and end-users had a positive impression of the ColorNovo press, largely because of the online features, which minimize human interaction and streamline the production process. While the technology initially appeared challenging to operators, they have since become adept at operating the machine.

The installation of the ColorNovo press has not only enhanced Megohm DigiPack’s production capabilities but also strengthened its commitment to providing top-quality packaging solutions while adapting to the ever-evolving landscape of the printing and packaging industry. According to Swapnali Yadav, positioned as a holistic solution provider, Megohm DigiPack now caters to diverse business needs, from mock-ups and introductory packaging to promotional materials and sizable orders.

Megohm DigiPack recognized the need to adapt to changing industry trends, particularly the shift from large production runs to smaller and medium-sized orders. Yadav said, “We chose the ColorNovo press for several key reasons, the primary being the support system that Jetsci offers. Secondly comes affordability, while evaluating alternatives, the ColorNovo press stood out due to its competitive price. Configuration, offering stand-alone printing, finishing, and converting capabilities were also among the determining factors.”

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here