The need to invest in real evidence-based research and numbers

As the printing industry is well aware, our sister organization IppStar (IPP Services, Training and Research Pvt Ltd) www.ippstar.org has been researching the Indian publishing, print and packaging verticals for over two decades now. This work began in 1999, two years before IppStar PL was founded as a separate company for consulting and research in 2001. Our consulting work began around the time our first magazine was founded in 1979, and the magazines continue to work in a separate company. Currently, IppStar is working on several projects – for single clients, on one multi-client study on the Indian label industry and on another study which combines two large surveys of a cross-section of the Indian printing, packaging and signage industries. The first of these is based on a stratified sample. A stratified sample means one that is drawn randomly from a number of separate strata of the population (different geographical areas, different by level of revenue) from the whole population, in order that it should be a representative cross-section. We are doing this across geographies,…

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