Packaging applications developed by Printpack allow for photochromic ink to be hidden within standard graphics and remain invisible until exposed to sunlight
The first-of-its-kind packaging application developed by Printpack allows for photochromic ink to be hidden within standard graphics and remain invisible until exposed to sunlight. The innovation – having made its debut late last year at Pack Expo Las Vegas – has generated a new packaging category, providing brand owners with a unique way to genuinely interact and engage with their customer base.
The application is made possible through a novel and proprietary process invented by Printpack’s Research and Development team. The process allows for the application of photochromic ink on a flexible film while still upholding the integrity of the package design and graphics to the highest standards.
The FPA has awarded companies that foster innovation and drive the advancement of the flexible packaging industry since 1956, the same year Printpack was founded. Winners of the 60th Annual FPA Flexible Packaging Achievement Awards were announced on 1 March at an awards ceremony in Naples, Florida. “We are very honoured to receive this recognition from the FPA,” states Mark Brogan, director of technology and innovation at Printpack. “It is truly exemplary of our team’s dedication to innovation and driving the industry forward.”
Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
