Localized eCommerce for the smartphone generation

Smart shopkeepers with independent businesses at the heart of high-density residential areas in the UK can now sign up to a bespoke, centrally hosted eCommerce service that gives them affordable access to digital marketing platforms and the possibility of profitable new sales channels. The idea is to increase the competitiveness of individual grocery retailers whose customers are sophisticated and savvy technology users whose neighbourhoods are prime locations for the biggest supermarket chains to move into with their own brand of convenience store. Although not very different from the Amazon and Flipkart model in India which work as trading and logistics platforms for a large number of suppliers around the country, Cornershop Online champions the local grocery stores. Joanne Hunter reports. For more than 300 years, Britain has been characterized as ‘a nation of shop–keepers.’ Small, non-affiliated independent retailers make up the largest segment in the convenience sector in terms of number, proportionately nearly 40% of all stores, and they are a resilient bunch according to the UK’s grocery retailing authority, the IGD. But every one…

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